Fiat Linea and the Fiat Punto seem to be flavor of this festive season. Fiat India this Diwali has launched special festival discount offers for its customers starting from September to October. This limited period offers discounts during which the customers can avail the maximum benefits. The special festival discounts go up to Rs. 1, 30,000/- on the Fiat Linea and Rs. 75,000/- on the Fiat Punto. The special festival offer also includes an attractive exchange benefit of up to Rs. 20000/- package. This means that customers can actually exchange their old Fiat cars to buy new Fiat cars. The icing on the cake is the festival discount also extends to 50 months road side assistance package along with 1st year insurance for 1 Rupee only.
Stunning car design, comfort when driving, strong engines, and customer satisfaction is been the mantra for Fiat India along with modern engineering marvel. The festive season of September and October 2011 ensures a total bonanza for Fiat India customer’s with special offers. In all the special discounts total up to a amount of Rs. 1, 30,000 for Linea, and Rs. 75,000 on Punto. The exchange scheme gives benefits of up to Rs. 20000.
President and CEO, FIAT India, Mr. Rajeev Kapoor says that “With the launch of this campaign we portray our commitment towards the Indian market and communicate that this campaign has been designed keeping in mind the emotions, sentiments and key values deeply portraying our Indian connect. We at Fiat India hold the same values that an Indian holds. Fiat has exhilarating plans for this festival season. This is our first offering this festive season to celebrate and share the festivities with our customers.”
This is looked upon as a bid to increase sales during the festival season. “With the launch of this campaign, we portray our commitment towards the Indian market and communicate that this campaign has been designed keeping in mind the emotions, sentiments and key values, deeply portraying our Indian connect,” said Fiat India chief executive Rajeev Kapok.